Amazon Pl Brand Manager

Description:

KEY RESPONSIBILITIES

• Lead and manage a team to execute the full Private Label brand lifecycle
• Conduct detailed product and market research using tools like Helium 10, Keepa, and Brand Analytics
• Optimize listings with high-converting titles, bullet points, images, and A+ content
• Develop and implement growth strategies to build category-leading brands on Amazon
• Plan and execute brand-specific promotions to boost visibility and conversions
• Lead PPC strategy and execution to maximize ROI and maintain healthy ACOS
• Monitor KPIs and performance metrics to drive continuous improvement
• Handle account health, listing issues, cases, and flat file uploads in Seller Central
• Collaborate with creative, PPC, and supply chain teams for flawless execution
• Ensure compliance with Amazon policies and maintain account performance standards

REQUIREMENTS

• Bachelor’s degree in Business, Marketing, or a related field
• 3–5 years of proven experience managing Amazon Private Label brands
• Strong experience in leading and managing teams
• Deep understanding of Amazon Seller Central, Brand Analytics, and POE
• Expertise in product research, keyword strategy, and listing optimization
• Hands-on experience with Helium 10, Keepa, Jungle Scout, and Flat Files
• Strong PPC knowledge, campaign setup, optimization, and performance tracking
• Excellent command of Excel or Google Sheets for data analysis and reporting
• Analytical mindset with strong problem-solving and case-handling skills
• Excellent communication, leadership, and collaboration skills