Ai Growth & Performance Marketing Specialist

Description:

We are hiring an AI Growth & Performance Marketing Specialist who combines performance marketing, SEO/ASO, AI tools, automation, analytics and growth execution.This is NOT a traditional digital marketing role.We are looking for someone who understands how to use AI as an execution layer across the entire marketing function.The ideal candidate should be able to use AI to:
Research faster
Build campaigns faster
Analyse data faster
Create ads and creatives
Build websites and landing pages
Automate repetitive marketing tasks
Track and analyse performance
Generate reports
Develop SEO/AEO/GEO strategies
Manage ASO
Optimise paid acquisition
Build marketing workflows
Turn raw data into actionable recommendations
You should be comfortable working with tools such as Claude, Claude MCPs, ChatGPT, AI agents, Make, n8n, Canva AI, Google AI tools and other emerging AI platforms.We are looking for a builder and executor, not someone who only delegates tasks to others.

🤖 1. AI-Native Marketing & Automation — VERY IMPORTANTAI is at the core of this position.You will be expected to use AI extensively in your daily work.
You should be comfortable with:
Claude / Claude Projects
Claude MCP integrations
ChatGPT
AI agents & AI workflows
AI research
AI-powered data analysis
AI-assisted campaign creation
AI reporting
AI content production
AI creative generation
AI website development
AI automation
You should be able to connect AI tools with marketing platforms and use AI to execute real marketing work, not simply generate prompts.
Examples:
Connect Claude/MCP with marketing or business tools
Use AI to analyse campaign data
Generate automated performance reports
Use AI to identify campaign opportunities
Build AI-powered research workflows
Generate and test ad copy and creative concepts
Build landing pages/websites using AI coding tools
Automate repetitive marketing tasks
Build internal AI marketing assistants
Create AI-powered reporting and optimisation workflows
Strong AI capability is a MUST-HAVE for this role.

📈 2. Performance MarketingYou will manage and optimise paid acquisition campaigns across relevant platforms.
Platforms include:
Meta Ads
Google Ads
Google App Campaigns / UAC
Apple Search Ads
LinkedIn Ads
TikTok Ads
YouTube Ads
Other relevant paid acquisition platforms
Responsibilities:
Campaign strategy and setup
Audience research
Keyword research
Campaign structure
Ad copy and creative testing
Budget allocation
Bid and campaign optimisation
Conversion tracking
CAC / CPL / CPA / CPI optimisation
ROAS analysis
Funnel analysis
Retargeting
A/B testing
Performance forecasting
Campaign reporting
You should understand the difference between running campaigns and actually growing a business through paid acquisition.

📱 3. App Marketing & User Acquisition — PROPI PROJECTOne of the immediate projects you will work on is an AI-powered real estate application called Propi.Propi is an AI-powered content creation platform for real estate agents, with features including AI image enhancement, video walkthroughs, virtual tours, Reels and AI image-to-video capabilities.The role will include responsibility for App Store growth and paid user acquisition.
ASO — App Store OptimisationYou will be responsible for:
Apple App Store optimisation
Google Play optimisation
Keyword research
Competitor research
App metadata optimisation
App title/subtitle/description optimisation
Screenshot and creative recommendations
App conversion-rate optimisation
ASO testing
App ranking monitoring
Keyword tracking
Ongoing ASO optimisation
App Paid MarketingYou will also support:
Apple Search Ads setup and management
Google App Campaigns
Meta App campaigns
User acquisition campaigns
App install optimisation
CPI optimisation
CAC analysis
Registration and activation optimisation
Subscription/freemium funnel analysis
Retargeting
Attribution and campaign tracking
App marketing reporting
You will work closely with the strategy, creative and content teams to continuously improve acquisition performance.

🔎 4. SEO + AEO + GEOYou should have a strong understanding of modern search optimisation beyond traditional SEO.
SEO
Keyword research
Technical SEO
On-page SEO
Content strategy
Internal linking
Competitor analysis
Search Console & GA4
SEO reporting
Local SEO
AEO — Answer Engine Optimisation
Optimising content for AI answers
FAQ / structured content strategies
Entity optimisation
Content designed for AI search
AI visibility tracking
GEO — Generative Engine Optimisation
Optimising brand visibility across AI search engines
AI citation/visibility strategies
Entity and authority building
Content optimisation for generative search
Monitoring brand visibility across AI platforms
You should understand how Google Search and AI-powered search are evolving and how brands can remain discoverable.

🌐 5. AI Website & Landing Page DevelopmentYou do not need to be a traditional full-stack developer.However, you should be able to build and modify websites and landing pages using AI-assisted development tools.Experience with tools such as:
Claude Code
ChatGPT
Cursor
Lovable
Bolt
Replit
Framer
Webflow
WordPress
Other AI website builders
is highly valuable.You should be capable of:
Building landing pages
Creating marketing websites
Editing HTML/CSS/JS
Implementing tracking
Connecting forms
Creating conversion-focused pages
Implementing pixels and analytics
Making CRO improvements
Troubleshooting basic website issues
The expectation is not that you are a senior developer. The expectation is that AI allows you to build and modify things yourself.

🎨 6. AI Creative & Ad ProductionYou will use AI extensively to accelerate creative production.Experience with:
Canva AI
Freepik AI
Google Flow
Midjourney
Runway
ElevenLabs
CapCut
ChatGPT
Claude
Other AI image/video tools
You should be able to create or coordinate:
Ad creatives
Static ads
Video ads
UGC-style creatives
Reels
Social content
Landing-page visuals
Ad copy
Creative variations
AI-generated videos
You should understand performance creative, not just graphic design.

📊 7. Tracking, Analytics & AttributionStrong tracking knowledge is essential.Experience with:
GA4
Google Tag Manager
Meta Pixel
Meta CAPI
Google Ads conversion tracking
UTM architecture
Google Search Console
App analytics
Attribution platforms
Lead tracking
Conversion tracking
You should be able to troubleshoot tracking issues and ensure that marketing decisions are based on reliable data.

📑 8. AI-Powered Reporting & InsightsWe do not want someone spending hours manually preparing PowerPoint reports.You should be able to use AI and automation to create:
Automated marketing reports
Campaign summaries
Performance dashboards
AI-generated insights
Client reporting
Weekly/monthly performance analysis
Budget recommendations
Campaign optimisation recommendations
Tools may include:
Claude
ChatGPT
Looker Studio
Google Sheets
Excel
APIs
Make / n8n
The goal is to move from:Data → Manual Report → Human Analysistowards:Data → Automation → AI Analysis → Actionable Recommendation

⚙️ 9. Marketing AutomationExperience with automation platforms is highly desirable.
Tools:
Make.com
n8n
Zapier
Webhooks
APIs
CRM integrations
AI APIs
You may build workflows connecting:Ads → Landing Pages → CRM → AI → Sales → Reportingand automate repetitive marketing operations.

🧠 10. AI Research & Competitive IntelligenceYou will also be expected to use AI for:
Competitor research
Market research
Keyword research
Audience research
Ad research
Content research
Product research
Campaign intelligence
Industry analysis
You should know how to turn research into actual marketing actions.

⭐ Required ExperienceMust Have:
Hands-on performance marketing experience
Meta Ads
Google Ads
SEO
Strong understanding of ASO
Understanding of AEO & GEO
Analytics and conversion tracking
Strong AI tool experience
Experience using AI for marketing execution
Strong analytical skills
Ability to independently execute campaigns
Strongly Preferred:
Apple Search Ads
Google App Campaigns
Mobile app marketing
SaaS/app user acquisition
AI website development
Claude / Claude MCP
Make.com / n8n
AI agents
Looker Studio
API integrations
AI creative generation
CRM automation