Ad Campaign Specialist

Description:

We are looking for an experienced UA (User Acquisition) & Ad Campaign Specialist - Mobile Games with 2+ years of hands-on experience managing and scaling google ad campaigns for mobile games (Google Play Store). The ideal candidate should have strong expertise in Google Ad Campaigns, CPI, tROAS, user acquisition, campaign optimization, and basic mobile game QA testing.

Key Responsibilities

Plan, launch, manage, and optimize Google Ad campaigns for mobile games on the Google Play Store.

Manage Google Ad Campaigns focused on CPI, CPA, ROAS, and tROAS.

Monitor and optimize campaign budgets, bids, targeting, and overall campaign performance.

Analyze CPI, ROAS, retention, LTV, conversion rates, and other UA KPIs.

Scale profitable campaigns while maintaining target acquisition costs and ROAS.

Test and analyze different ad creatives to identify high-performing concepts.

Work closely with the creative and game development teams to improve campaign performance.

Monitor Google Play Store game performance and identify opportunities for growth.

Conduct basic QA testing of mobile games before and after releases, including checking gameplay, functionality, UI, ads, crashes, and major bugs.

Identify, document, and report bugs/issues to the development team.

Test game builds from a user acquisition and player experience perspective.

Track and report campaign and game performance using Excel/Google Sheets.

Provide actionable recommendations based on campaign data and game performance.

Requirements

3+ years of hands-on experience in Google Ads campaign management.

Strong experience with Google App Campaigns and Google Play Store.

Experience in mobile gaming user acquisition is highly preferred.

Strong understanding of CPI, CPA, ROAS, tROAS, retention, and LTV.

Experience scaling and optimizing profitable mobile game campaigns.

Strong analytical and problem-solving skills.

Basic understanding of mobile game QA/testing and bug reporting.

Ability to test Android game builds and identify functional or user-experience issues.

Experience with Firebase, AppsFlyer, Adjust, or similar analytics/attribution platforms is a plus.

Proficiency in Excel/Google Sheets.

Strong understanding of mobile game marketing and current gaming trends.

Lahore-based and available for on-site work.