Description:
What We Are Looking For...
Ideally, a minimum of 5 recent years of experience with the following:
- Instagram growth: Develop an aggressive, data-driven strategy to grow our account from approximately 50 to 50,000 relevant followers by year-end 2026.
- AI animation and cartooning: Create original, memorable animated videos, AI-generated characters, and visually engaging content that makes legal recruiting and attorney career opportunities interesting and shareable.
- Meta advertising: Plan, launch, manage, and optimize paid campaigns through Meta Ads Manager and the Meta Business Suite environment.
- Landing page development: Design, build, test, and optimize landing pages that convert visitors into qualified attorney candidates, law firm prospects, and business inquiries.
- Revenue generation: Build a measurable acquisition funnel designed to generate qualified leads and new business opportunities as efficiently as possible.
- Brand development: Establish a distinctive, professional, and recognizable visual identity for Haraka Headhunters.
- Analytics and accountability: Track performance, identify winning strategies, and report results in terms of business impact—not vanity metrics alone.
Education Requirements
A bachelor's degree in one of the following fields is preferred, but equivalent practical experience and demonstrable results will be considered:
- Digital Marketing or Marketing
- Advertising, Strategic Communications, or Public Relations
- Graphic Design, Animation, Motion Graphics, or Digital Media
- Film, Video Production, or Multimedia Arts
- Computer Science, Creative Technology, or a related AI-focused discipline
- Business Analytics, Marketing Analytics, or Data Analytics
Experience with some of the following tools is desirable:
- AI creative: Runway, Adobe Firefly, Midjourney, ChatGPT, and other AI-assisted visual storytelling tools.
- Animation and video: Adobe After Effects, Premiere Pro, Blender, CapCut, and motion graphics software.
- Paid advertising: Meta Ads Manager, Meta Business Suite, Meta Pixel, and Conversions API.
- Landing pages: Webflow, WordPress, Unbounce, Leadpages, or equivalent platforms.
- Analytics and optimization: Google Analytics 4, Google Tag Manager, heatmap tools, A/B testing platforms, and CRM integrations.